Post by arafat on Nov 26, 2023 12:14:51 GMT 1
Was the organization visible in each of the buying stages – from problem identification, to solution exploration, to requirements and financial organization selection, could the organization reach every stage in the buyer’s journey? Did they have tools and resources to help validate the buyer’s findings and help them drive home the engagement? Could the organization be reached through the preferred mediums – articles aren’t the only medium. In fact, some people don’t even take the time to read anymore.
Does the organization utilize text, imagery, audio, and video to reach their Mobile Phone Number List prospects or customers where they prefer? Once implemented, how will success be measured with your marketing strategy? Before you implement a strategy, the measurement capabilities must be taken into consideration so you know it’s working. How long will you wait before deciding how successful it is? At what point will you optimize your campaigns? At what point will you fold them if they’re not working? If you can answer all of these questions, then you probably have a solid marketing strategy. , discover, and plan that you need a tool or resource. From the fintech example above, your company may find that the site is missing a home mortgage calculator so you have in your plan to build one. That doesn’t mean the strategy defines what the calculator looks like, how you’re going to develop it, where it will be hosted, or how you’re going to promote it… those are all campaign execution steps that can be done down the road.
The strategy is to build a calculator that you need to reach customers. The implementation and execution comes later. Strategy is the Gap Between the Need and Execution As I consult with more and more organizations with Salesforce, we’re knocking it out of the park on these engagements. Salesforce has helped the customer identify the need for a technological solution to help them with their sales and marketing efforts. The Salesforce partner is there to help them implement the solution for the processes and strategies they hope to execute. But I’m in between the two identifying the gap and working between the platforms, the partner, and the customer to develop the plan to reach their prospects and customers. When there’s consensus between us all, the Salesforce partner comes in and implements the solution, then the client executes the strategy. And, of course, as we measure the results, we should adjust the strategy from time to time. In an enterprise setting, that could take months to achieve, though.
Does the organization utilize text, imagery, audio, and video to reach their Mobile Phone Number List prospects or customers where they prefer? Once implemented, how will success be measured with your marketing strategy? Before you implement a strategy, the measurement capabilities must be taken into consideration so you know it’s working. How long will you wait before deciding how successful it is? At what point will you optimize your campaigns? At what point will you fold them if they’re not working? If you can answer all of these questions, then you probably have a solid marketing strategy. , discover, and plan that you need a tool or resource. From the fintech example above, your company may find that the site is missing a home mortgage calculator so you have in your plan to build one. That doesn’t mean the strategy defines what the calculator looks like, how you’re going to develop it, where it will be hosted, or how you’re going to promote it… those are all campaign execution steps that can be done down the road.
The strategy is to build a calculator that you need to reach customers. The implementation and execution comes later. Strategy is the Gap Between the Need and Execution As I consult with more and more organizations with Salesforce, we’re knocking it out of the park on these engagements. Salesforce has helped the customer identify the need for a technological solution to help them with their sales and marketing efforts. The Salesforce partner is there to help them implement the solution for the processes and strategies they hope to execute. But I’m in between the two identifying the gap and working between the platforms, the partner, and the customer to develop the plan to reach their prospects and customers. When there’s consensus between us all, the Salesforce partner comes in and implements the solution, then the client executes the strategy. And, of course, as we measure the results, we should adjust the strategy from time to time. In an enterprise setting, that could take months to achieve, though.