Post by account_disabled on Mar 10, 2024 7:32:45 GMT 1
The 2021 edition of Black Friday in Brazil should be the biggest ever recorded since the launch of the commemorative date in the country. A study by Conversion , a Search Engine Optimization (SEO) agency, identified that the growth in purchase intention for this year should be 14.7%. According to the survey, around 72% of consumers intend to shop online during the event, which will take place on the last Friday of November (26). According to the survey, when asked if they made any purchases on Black Friday last year, online or in physical stores, 76.5% of respondents said yes. However, when asked if they intend to buy this year, this number rises to 87.75%. This represents a 14.7% increase in purchasing intention for Black Friday 2021 compared to the last edition. And more than half (55.84%) of those interviewed stated that they intend to purchase products and services whose prices vary between R$500 and R$3 thousand. If you left it until the last minute and didn't plan anything for the Black Friday campaign, all is not lost. Here, we bring you four last-minute tips to boost your Black Friday sales. Check out! 1. Establish what you would like to offer your customers Naturally, the first step in planning your Black Friday campaign should be defining the offers that will be offered.
Therefore, evaluate the level of discount that would pique your customers' interests, but still ensure that your company makes a healthy profit. Then, analyze what types of products you currently have in stock and those you would Bahamas Mobile Number List like to be sold before the end of the year. However, at this point, it is important to remember that there is no more attractive offer than one that the customer has no doubt is real. After all, your loyal consumers and even those who have not yet effectively converted, but who visit your business and want an item, usually know the prices of the products. Therefore, no false promotions, resorting to this type of artifice can generate negative comments on social media and be very expensive for your brand's reputation. To capture customers' attention, you can offer, in addition to discounts, some additional incentives to encourage them to return. For example, free shipping or discount coupons for your next purchase. 2. Take advantage of social media If you left planning your Black Friday campaign until the last minute, take advantage of the time you have left to strengthen your presence on social media.
You can invest in organic posts and eye-catching ads to capture the attention of customers and potential customers. A survey carried out by Sprout Social showed that, among the actions that consumers take when following brands on social media, 91% visit the brand's website or app, 90% buy from the brand and 86% choose that brand over a competitor. The research highlights the importance of these platforms and the power of engagement with followers. An important means of communicating with the target audience nowadays, social networks need to be taken into account during the Black Friday strategy, and can be an especially powerful tool for those companies that left planning until the last minute. Within your Black Friday campaign, one way to gain the attention of your followers and convince them to actually convert into customers is to offer discount codes for your store that are exclusive to the social media audience. When you feature promotional coupons in your social media content, you'll be encouraging audience engagement, increased followers, and, hopefully, more sales overall. A strategy that can result in benefits for the entire year.
Therefore, evaluate the level of discount that would pique your customers' interests, but still ensure that your company makes a healthy profit. Then, analyze what types of products you currently have in stock and those you would Bahamas Mobile Number List like to be sold before the end of the year. However, at this point, it is important to remember that there is no more attractive offer than one that the customer has no doubt is real. After all, your loyal consumers and even those who have not yet effectively converted, but who visit your business and want an item, usually know the prices of the products. Therefore, no false promotions, resorting to this type of artifice can generate negative comments on social media and be very expensive for your brand's reputation. To capture customers' attention, you can offer, in addition to discounts, some additional incentives to encourage them to return. For example, free shipping or discount coupons for your next purchase. 2. Take advantage of social media If you left planning your Black Friday campaign until the last minute, take advantage of the time you have left to strengthen your presence on social media.
You can invest in organic posts and eye-catching ads to capture the attention of customers and potential customers. A survey carried out by Sprout Social showed that, among the actions that consumers take when following brands on social media, 91% visit the brand's website or app, 90% buy from the brand and 86% choose that brand over a competitor. The research highlights the importance of these platforms and the power of engagement with followers. An important means of communicating with the target audience nowadays, social networks need to be taken into account during the Black Friday strategy, and can be an especially powerful tool for those companies that left planning until the last minute. Within your Black Friday campaign, one way to gain the attention of your followers and convince them to actually convert into customers is to offer discount codes for your store that are exclusive to the social media audience. When you feature promotional coupons in your social media content, you'll be encouraging audience engagement, increased followers, and, hopefully, more sales overall. A strategy that can result in benefits for the entire year.