Post by account_disabled on Jan 30, 2024 10:34:40 GMT 1
Dozen seconds of video, you get stuck with an ad? Also, how would you feel if you saw an ad every time you read a LINE message from your lover? Most people will stop using that content. As the Internet has become more popular, many things have become available for free, so users are no longer aware that content is provided through advertisements, like on TV or radio. If the convenience of the service is reduced by inserting advertisements, the media itself tends to be turned away. Furthermore, there is also the issue of stealth marketing. Stealth marketing, which promotes products under the guise of privacy but actually receives money from the manufacturer, is viewed by many users as ``sneaky'' and is more hated than pure advertising. Masu. Users have also become smarter and are able to see through such scams.
Furthermore, ratings are starting to drop just because of the suspicion that it looks Phone Number List like a stealth marketing. It is necessary to have a “product flow line” that users can empathize with and understand. In such a world of the web, the keyword needed to raise the evaluation of the things you want to introduce, such as your own products and services, is "empathy." The reason why articles written by bloggers who are ordinary people are more popular than articles written by so-called professionals is simply because readers have "empathy" with them as they are closer to themselves. Owned media can be said to be a tool for gaining this "empathy."
Owned media these days doesn't just introduce general products, but deals with themes that are related to the company's products and services, and the content is intended to be useful to the users who read the article. This is the first step to gaining "empathy." Although it may seem like a long shot, empathy will turn into understanding, and you will be able to provide a high-quality customer experience. Advertisements on TV and magazines only have temporary effects. However, articles published in the media remain semi-permanently. In other words, it becomes an asset. It is by chance that an advertisement comes into contact with a user, but with owned media, users often search on their own will or follow links from sites they are interested in. It will feel like an encounter.
Furthermore, ratings are starting to drop just because of the suspicion that it looks Phone Number List like a stealth marketing. It is necessary to have a “product flow line” that users can empathize with and understand. In such a world of the web, the keyword needed to raise the evaluation of the things you want to introduce, such as your own products and services, is "empathy." The reason why articles written by bloggers who are ordinary people are more popular than articles written by so-called professionals is simply because readers have "empathy" with them as they are closer to themselves. Owned media can be said to be a tool for gaining this "empathy."
Owned media these days doesn't just introduce general products, but deals with themes that are related to the company's products and services, and the content is intended to be useful to the users who read the article. This is the first step to gaining "empathy." Although it may seem like a long shot, empathy will turn into understanding, and you will be able to provide a high-quality customer experience. Advertisements on TV and magazines only have temporary effects. However, articles published in the media remain semi-permanently. In other words, it becomes an asset. It is by chance that an advertisement comes into contact with a user, but with owned media, users often search on their own will or follow links from sites they are interested in. It will feel like an encounter.