Post by account_disabled on Dec 9, 2023 5:31:37 GMT 1
Based on the analysis and findings that the experts have made, the entrepreneur, the director , manages to change and impose ideas that modify the strategy that the experts have designed. This is only because he or she believes they know better. They stop, suspend, modify, give guidelines, change everything and ignore what the experts worked on with so much dedication. What is the reason this happens in digital campaigns? In reality, it doesn't just happen in digital campaigns.
It happens on many fronts of the company. But first let's ask ourselves if this is good or bad? Is it good or bad for a CEO to impose his ideas on digital marketing campaigns , just because he believes he has more experience? The Digital Marketing Service general director probably knows his sector, his market, his clients and his product much better and the ideas he can contribute are very valuable. Those ideas, if combined with the market findings that the marketing team has brought to the table and that support the proposed strategy, can be very good.
But when these ideas come only from what the manager “believes” or what he “thinks” and are not supported, they probably will not work and will not allow the digital marketing strategy to work either. When the director contributes and allows his suggestions to be nuanced and complemented with what the team of experts has in mind, this is good. But when his ideas go against what the experts propose, they have no basis, he does not allow them to be combined and nuanced, this is bad. That is to say, when the CEO allows his ego to take over.
It happens on many fronts of the company. But first let's ask ourselves if this is good or bad? Is it good or bad for a CEO to impose his ideas on digital marketing campaigns , just because he believes he has more experience? The Digital Marketing Service general director probably knows his sector, his market, his clients and his product much better and the ideas he can contribute are very valuable. Those ideas, if combined with the market findings that the marketing team has brought to the table and that support the proposed strategy, can be very good.
But when these ideas come only from what the manager “believes” or what he “thinks” and are not supported, they probably will not work and will not allow the digital marketing strategy to work either. When the director contributes and allows his suggestions to be nuanced and complemented with what the team of experts has in mind, this is good. But when his ideas go against what the experts propose, they have no basis, he does not allow them to be combined and nuanced, this is bad. That is to say, when the CEO allows his ego to take over.