Post by account_disabled on Feb 19, 2024 5:43:09 GMT 1
the 3 objectives of a newsletter Newsletters are used most of the time in inbound marketing strategies because they are effective in increasing leads. When this is the case, the objective we pursue is not to close a sale, but to nourish our subscribers with relevant and quality content for them. With the purpose of building loyalty. How to measure the effectiveness of a newsletter? Any email marketing strategy manages two essential metrics: the open rate and the click to open rate (CTOR) . The open rate measures the number of emails that users have opened. The opening rate is measured in relation to the number of emails sent. For example, if 50 out of 100 contacts have opened the email, it means our open rate is 50%.
CTOR measures the percentage of users who clicked on links found in phone numbers data the body of the message. Its goal is to measure how many of the users who opened the email clicked on the links. The objective of these two metrics is to measure how appropriate our email marketing strategy is. By evaluating how many users are actually interested in our products and services. These two metrics are essential so that we can achieve the objectives of our newsletter and any email marketing strategy. TEST How much do you know about marketing? Channels, metrics, tools, digital marketing methodologies... Test yourself with this test! (it won't take you more than 3 minutes).
Take the test!one of our master's degrees? The best thing is that you try it yourself with these totally FREE classes! Sign up and live the experience of being part of the business school that has put the traditional educational model in check. See free classes! Therefore, we have to consider the 3 characteristics of a successful email: The subscriber opens the email: the first thing we must achieve is for the user to open the email, only then will they be able to interact with its content. Making an interesting subject can achieve this. The subscriber interacts with the content of the email: the next step is for the user to really be interested in the content of the email.
CTOR measures the percentage of users who clicked on links found in phone numbers data the body of the message. Its goal is to measure how many of the users who opened the email clicked on the links. The objective of these two metrics is to measure how appropriate our email marketing strategy is. By evaluating how many users are actually interested in our products and services. These two metrics are essential so that we can achieve the objectives of our newsletter and any email marketing strategy. TEST How much do you know about marketing? Channels, metrics, tools, digital marketing methodologies... Test yourself with this test! (it won't take you more than 3 minutes).
Take the test!one of our master's degrees? The best thing is that you try it yourself with these totally FREE classes! Sign up and live the experience of being part of the business school that has put the traditional educational model in check. See free classes! Therefore, we have to consider the 3 characteristics of a successful email: The subscriber opens the email: the first thing we must achieve is for the user to open the email, only then will they be able to interact with its content. Making an interesting subject can achieve this. The subscriber interacts with the content of the email: the next step is for the user to really be interested in the content of the email.